Moloko
Mockup print ads for Moloko, a new Russian ice cream brand. These ads range for different audiences, some aim at young adults, others aim at older folks, with a goal of promoting ice cream as an experience.
Aimed at adults and older folks. Riding on nostalgia and debunking the stereotype of ice cream being only for young people or children. This ad associates Moloko with positivity, living in the moment, and cherishing the small things in life: like ice cream.
Aimed at adults. Riding on nostalgia and the emotion ice cream is packed with.
Aimed at teens & young adults. Presenting ice cream as a comfort food.
Perhaps Moloko creates a “Wallowing” flavor specifically for this reason. And perhaps Moloko creates a “Wallowing Room” in the back of their ice cream shops that is a cozy place to wallow and eat ice cream with others doing the same thing. We all need to wallow sometimes.
Aimed at teens & working class. Presenting ice cream as a comfort food after long days of school or work or just life.
Everyone deserves this, right?
Aimed at young adults. Presenting ice cream as a comfort food, an indulgence we all deserve after a long day.
Aimed at adults and adults who care a lot about ice cream. Emphasizing the precision and purity of Moloko’s Russian ice cream and how it is made as a comparison to the precise and classical Russian ballet.
