Mr. Trips Magic Mushrooms
Launch strategy for the Mr. Trips Magic Mushrooms (a Local Ann Arbor Mushroom Dispensary) opening up shop in New York City.
Theoretical work (if Mushrooms were legal and became just as popular as Marijuana dispensaries).
The Problem
How to
…Raise awareness in high foot traffic area
…Stand out against competitors
…Signature marketing & rebranding
… Fun & Excitement to working Manhattan
Mushrooms grow in NYC?
Introducing…
A tree grows in Brooklyn? More like mushrooms grow in NYC.
What if Mr. Trips was more than just psychedelic trips?
Mr. Trips is igniting a fresh kind of play and excitement into the lives of New York City adults by creating a city-wide (non-psychedelic) Mushroom Scavenger Hunt to the nooks and crannies of NYC… the under-appreciated, dark places where Mushrooms tend to grow…
Mr. Trips will fill the dark crevices of NYC with live mushrooms and a secret mushroom token in only some of the locations that grants the seeker free product from Mr. Trips and the unique, hand-crafted Mushroom figurine as a trophy of their find.
Mr. Trips will be adding life into NYC’s dark spots, igniting tiny ecosystems in seemingly ugly or useless places, while creating a child-like excitement through encouraging trips to nooks of the city one would not otherwise go to.
Mr. Trips is creating appreciation for these overlooked spaces in alleyways and under subway staircases and is beautifying them with tiny ecosystems that can survive in these unique places that don’t see much sunlight. These tiny ecosystems will help air quality of NYC by regulating the carbon cycle
Psychedelic mushroom trips are about appreciating our world and reconnecting with nature, which can be hard in NYC. Mr. Trips is bringing the spirit of a trip physically to New York City.
