Nestle Toll House
…….…The Candy…….…
Mockup re-packaging, publicity stunt, & print ads for Nestle Toll House Semi-Sweet Chocolate Chips.
Nestle’s Toll House chocolate chips have historically resided in the baking sections of supermarkets and stores.
But what do people really use Nestle’s chocolate chips for?
….so….
…for years of being categorized as a baking good for not being placed with all the other finger foods and candies…
"Toll House chips Unite! We Demand Candy Rights!"
"Stop the Dough Oppression, Candy is Our True Profession!"
“Justice for Chocolate chips”
"Morsels of Joy, Not Just for Cookies to Employ!"
"Candy Shelf is Where We Belong, Keeping Us in Baking is Just Plain Wrong!"
"We’re Sweet, We’re Small, We Belong on Candy Wall!"
"No More Hiding in the Dough, Chocolate Chips Deserve Candy Row!"
Snacking. Obviously.
…what if Nestle Toll-House’s chocolate chips got fed up?
What if the Nestle Toll House chocolate chips went on strike?
"We Know What You Do! We’re Candy Too!"
"Baking Aisle? More Like Baking Exile!"
"We know you can’t bake!"
"You sneak us from the bag,
we see what you do,
Eating us like candy—yeah, we caught you!
But you leave us in baking, out of sight,
We’re candy too, so get it right!"
What if they disappeared off the shelf?
and then came back, but as a candy as well in its perspective aisle in the store
With new packaging more true to the chip’s purpose, and in proper candy proportions.
